How to activate a Sainsbury's Gift Card key?

Activating a Sainsbury's Gift Card key is really simple, just follow these steps:

Online Redemption at www.sainsburys.co.uk.

Notes:

• eGift Cards can be redeemed at Sainsbury's Online Groceries only.
• The maximum value that may be redeemed by a customer in one online grocery transaction is £50. Minimum online order value of £25 applies.
• An eGift Card cannot be used to pay for delivery charges.
• To use the eGift Card online at Sainsburys.co.uk it must be converted to an online coupon. To convert, enter your unique eGift Card number, starting 63417535, and PIN at checkout.
• Your online coupon held in your coupon wallet will expire 24 months after first conversion.

Please visit here for terms and conditions.

The key is not working

If you have activated the key according to the guide but the code appears not to work, please check what type of error message you receive and depending on it follow the appropriate instructions:

• My key is Duplicated / Already Used. How can I proceed?
• My key is Invalid. How can I proceed?
• My key is region locked / can't be activated in my country. How can I proceed?
• My key activated a different product that it was supposed to. How can I proceed?
• The key I bought didn’t activate all of the content it was supposed to. What can I do?